Northwest Hardwoods promotes the beauty, relevance and sustainability of hardwoods in their new campaign: Lumber Brings Everything to Life
ATLANTA, Ga., International Woodworking Fair – (August 22, 2018) – From on-time and on-grade products to an unwavering commitment to its customers, Northwest Hardwoods continues to think ahead and lead with high-quality products and approaches to market. The company announced the launch of its new marketing campaign, Lumber Brings Everything to Life, which unites its two brands – Northwest Hardwoods and the Industrial Timber and Lumber Company (ITL) brand acquired in 2015 – and illustrates the importance, sustainability and natural beauty that lumber holds in each of our daily lives.
The new campaign features a new customer-focused website, new advertising centered on visually-appealing wood applications, and the launch of Northwest Hardwoods’ Pinterest and Instagram accounts to convey visual ideas and aspirations for the many uses of hardwoods. The campaign offers an opportunity for Northwest Hardwoods to reach out to new audiences including designers, specifiers, architects and OEMs, underscoring the fact that no other building and design material is as visually appealing and as sustainable as hardwoods. Additionally, the campaign includes the creation of product specific communications outreach that will support the company’s sales objectives.
“Our new campaign celebrates our past, unites our present brands and more importantly, ushers in the future,” said Don Barton, vice president of sales and
marketing for Northwest Hardwoods. “This new initiative ultimately signals our investment in the success of the customers we serve,” said Barton.
“In a day and age where there are so many other materials, we want to remind customers that unlike other materials, wood lasts for generations.” said Barton. “Wood is naturally beautiful and naturally replenishes. No other material can do this like hardwood.” said Barton.